MIT Event management course: The world of event management has changed tremendously in the last few years, The main aim of the program is to train students in analyzing, marketing, planning and in successfully running a business of Event Management. Event managers combine creative skills such as promotion and brand management with more practical ones like budgeting and scheduling. A course in event management teaches students how to plan all aspects of events that cater to large crowds and gives them an idea of what challenges to expect.